CRA Talks: F๐๐น๐น ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ R๐ฒ๐๐๐ฎ๐๐ฟ๐ฎ๐ป๐ E๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ
Nowadays more and more restaurant guests want a ๐ณ๐๐น๐น ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฟ๐ฒ๐๐๐ฎ๐๐ฟ๐ฎ๐ป๐ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ, when they go out for dinner. Besides that the quality and presentation of the dishes are most important, there are other aspects e.g. the wine, the service and the overall ambience, that certainly count, and sometimes even decide whether or not to recommend your restaurant.
Here are some aspects on which clients rate your overall restaurant experience:
๐ฅRestaurant guests appreciate the fact that there is an ๐ผ๐ฝ๐ฒ๐ป ๐ธ๐ถ๐๐ฐ๐ต๐ฒ๐ป, because the chefs are part of their restaurant experience. An open kitchen gives added value to the restaurant, because the guests like to see how their dishes are prepared, while at the same time witnessing the hygiene in the kitchen.
๐ฅThe ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป of the staff (host, waiters, sommelier, chefs and owners) is a very important aspect of the restaurant experience. The desired profile of the staff that most guests have in mind are: a staff who is attentive (keep eye contact), neat, fast and knows what he or she is selling or bringing to the table. Besides that they visibly enjoy his/her work. If we also add personal attention to this, we have the ideal restaurant employee. Pleasant experiences with employees are one of the main reasons for customers returning to the restaurant.
๐ฅAnother very important aspect of restaurant management is ๐ฐ๐น๐ฒ๐ฎ๐ป๐น๐ถ๐ป๐ฒ๐๐ of the restaurant. Guests seem to find it more important how clean a restaurant is than the quality of the service. A clean toilet with toilet paper, soap, personal hygiene products, hand sanitizers and rolled towels is very much appreciated. The toilet is a small part of the business, but it is no less important. The guests will think: if the toilet is clean, the kitchen will be too.
๐ฅGuests like to share what they eat on social media channels, which makes ๐๐ฎ๐ฏ๐น๐ฒ๐๐ฎ๐ฟ๐ฒ (e.g. spoons and forks, knives, and a variety of dishes and accessories) more important than ever before. Many restaurants are taking this more and more seriously as part of their restaurant management and experience.
๐ฅAnd last but not least, ๐๐ฎ๐น๐๐ฒ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ป๐ฒ๐, is one of the most repeated words by guests in their rating of restaurants.
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