CRA Talks: F𝘂𝗹𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 R𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 E𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
Nowadays more and more restaurant guests want a 𝗳𝘂𝗹𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, when they go out for dinner. Besides that the quality and presentation of the dishes are most important, there are other aspects e.g. the wine, the service and the overall ambience, that certainly count, and sometimes even decide whether or not to recommend your restaurant.
Here are some aspects on which clients rate your overall restaurant experience:
🥄Restaurant guests appreciate the fact that there is an 𝗼𝗽𝗲𝗻 𝗸𝗶𝘁𝗰𝗵𝗲𝗻, because the chefs are part of their restaurant experience. An open kitchen gives added value to the restaurant, because the guests like to see how their dishes are prepared, while at the same time witnessing the hygiene in the kitchen.
🥄The 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 of the staff (host, waiters, sommelier, chefs and owners) is a very important aspect of the restaurant experience. The desired profile of the staff that most guests have in mind are: a staff who is attentive (keep eye contact), neat, fast and knows what he or she is selling or bringing to the table. Besides that they visibly enjoy his/her work. If we also add personal attention to this, we have the ideal restaurant employee. Pleasant experiences with employees are one of the main reasons for customers returning to the restaurant.
🥄Another very important aspect of restaurant management is 𝗰𝗹𝗲𝗮𝗻𝗹𝗶𝗻𝗲𝘀𝘀 of the restaurant. Guests seem to find it more important how clean a restaurant is than the quality of the service. A clean toilet with toilet paper, soap, personal hygiene products, hand sanitizers and rolled towels is very much appreciated. The toilet is a small part of the business, but it is no less important. The guests will think: if the toilet is clean, the kitchen will be too.
🥄Guests like to share what they eat on social media channels, which makes 𝘁𝗮𝗯𝗹𝗲𝘄𝗮𝗿𝗲 (e.g. spoons and forks, knives, and a variety of dishes and accessories) more important than ever before. Many restaurants are taking this more and more seriously as part of their restaurant management and experience.
🥄And last but not least, 𝘃𝗮𝗹𝘂𝗲 𝗳𝗼𝗿 𝗺𝗼𝗻𝗲𝘆, is one of the most repeated words by guests in their rating of restaurants.
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